A Captivating Collaboration with Renowned Designer Monique Lhuillier
San Francisco, CA – June 17, 2025 – Agraria San Francisco, the iconic luxury home fragrance brand, proudly announces the launch of its latest fragrance, Tomato Oakmoss, in collaboration with internationally celebrated fashion and lifestyle designer Monique Lhuillier. This distinctive new fragrance reimagines home scenting with a bold yet elegant blend of sun-ripened tomato leaves, rich oakmoss, and luminous floral undertones. Tomato Oakmoss represents the fourth home fragrance of the Monique Lhuillier x Agraria collection, following Dolce and Limone in 2022 and Citrus Lily in 2016.
A Unique Fusion of Nature and Elegance
Tomato Oakmoss is a modern expression of Agraria’s timeless craftsmanship and Monique Lhuillier’s signature aesthetic, which seamlessly blends sophistication with natural beauty. Inspired by the lush gardens and verdant landscapes that have long influenced Lhuillier’s designs, this fragrance invites an evocative sensory journey.
“We wanted to create a fragrance that is both fresh and grounding—a scent that captures the unexpected beauty of tomato leaves layered with the deep, earthy warmth of oakmoss,” says Monique Lhuillier. “It’s a scent that tells a story of nature’s elegance, making every space feel effortlessly chic and inviting.”
A New Era of Contemporary Luxury
Building on Agraria’s legacy of innovation in home fragrance, Tomato Oakmoss introduces a modern, youthful appeal to the brand’s distinguished collection, with its fresh green notes, vibrant botanical layers, and contemporary design that resonates with a new generation of fragrance lovers. With its artfully designed packaging featuring elegant glass vessels and gold-accented details, and a fresh, yet complex scent profile, this launch marks a new chapter in Agraria’s commitment to contemporary luxury.
“Our collaboration with Monique Lhuillier is a celebration of artistry and nature,” says Jim Gentry, CEO of Agraria San Francisco. “Tomato Oakmoss reflects a shared passion for refined craftsmanship and the power of fragrance to elevate everyday living.”
Availability
The
Tomato Oakmoss collection, which includes reed and flower diffusers, candles, and room sprays, will make its worldwide debut this Spring in Bergdorf Goodman and Bloomingdale's and will be available in select specialty and high-end retailers, including Monique Lhuillier’s flagship stores, and online at
www.agrariahome.com and
www.moniquelhuillier.com.
About Agraria San Francisco
Founded in 1970, Agraria San Francisco is one of America’s oldest and most respected luxury home fragrance brands. As a pioneer in luxury home diffusers and artisanal fragrance craftsmanship, Agraria has continually shaped the landscape of high-end home scenting. With a legacy built on sophisticated scent compositions and an unwavering commitment to quality, Agraria remains the gold standard in refined home ambiance. For additional information visit www.agrariahome.com.
About Monique Lhuillier
Monique Lhuillier is internationally recognized as one of America's foremost designers. Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the company is considered one of the leading fashion houses in design, quality and creativity. With a passion for creating collections that are both feminine and modern, Monique Lhuillier continues to design ready-to-wear, accessories and bridal collections that are luxurious, chic and true to her aesthetic. Fans include Emma Stone, Blake Lively, Taylor Swift, Reese Witherspoon, Kristen Bell, Anna Kendrick and the last three First Ladies. Monique's signature design sensibility has led to the launch of many licensed products transforming the company into a luxury lifestyle brand. Monique Lhuillier products are distributed through Monique Lhuillier stores, premium department stores and specialty stores throughout the world. For additional information visit www.moniquelhuillier.com.
For media inquiries, please contact:
