Privacy policy

Privacy Policy

Last updated June 19, 2024

This Privacy Notice for Agraria San Francisco, Inc. ("we," "us," or "our") describes how and why we may collect, store, use, and/or share ("process") your information when you use our services ("Services"), including when you:

  • Visit our website at agrariahome.com, or any website of ours that links to this Privacy Policy.
  • Engage with us through sales, marketing activities, events, or other related interactions.

If you have any questions or concerns regarding this Privacy Policy, please contact us at info@agrariahome.com.

Summary of Key Points

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our QUESTIONS + ANSWERS below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

How do you exercise your rights? The easiest way to exercise your rights is by visiting https://agrariahome.com/pages/contact-us, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

1. What Information Do We Collect?

Personal Information You Disclose to Us

In Short: We collect personal information that you voluntarily provide to us.

We collect personal information that you voluntarily provide when you register on our Services, express an interest in obtaining information about us or our products and services, participate in activities on our Services, or otherwise contact us.

Personal Information Provided by You

The personal information we collect depends on how you interact with us, the choices you make, and the products and services you use.

Examples of personal information we may collect include:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Usernames
  • Passwords
  • Contact preferences
  • Contact or authentication data
  • Billing addresses
  • Debit or credit card numbers
  • Job titles

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Shopify, PayPal, Amazon Pay and Afterpay. You may find their privacy notice link(s) here:

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. How Do We Process Your Information?

In Short: We process your personal information to provide, improve, and administer our Services, communicate with you, enhance security, prevent fraud, comply with legal obligations, and for other purposes with your consent.

Depending on how you interact with our Services, we may process your personal information for the following purposes:

Account Management

We may process your information to facilitate account creation, authentication, and account management. This allows you to create, access, and maintain your account while ensuring it functions properly.

Customer Feedback

We may use your information to request feedback regarding our products and services and to better understand your experience with our Services.

Marketing & Promotional Communications

We may process your personal information to send newsletters, promotional offers, product updates, and other marketing communications that align with your preferences.

You may opt out of receiving marketing emails at any time. Please refer to "What Are Your Privacy Rights?" below for more information.

Security & Fraud Prevention

We process your information to help keep our Services secure, detect suspicious activity, prevent fraud, and protect both our customers and our business.

Usage Analysis

We analyze how our Services are used to better understand customer behavior, improve functionality, and enhance the overall user experience.

Marketing Performance

We may evaluate the effectiveness of our advertising and promotional campaigns to better understand which communications are most useful and relevant to our customers.

Protecting Vital Interests

Where necessary, we may process your information to protect an individual's vital interests, including situations involving the prevention of harm or where required for safety purposes.

3. What Legal Bases Do We Rely On to Process Your Personal Information?

In Short: We process your personal information only when we believe it is necessary and when we have a valid legal basis under applicable law. These legal bases may include your consent, compliance with legal obligations, fulfillment of contractual obligations, protection of your rights, or our legitimate business interests.


If You Are Located in the European Union (EU) or United Kingdom (UK)

The General Data Protection Regulation (GDPR) and the UK GDPR require us to explain the legal bases we rely on when processing your personal information.

We may process your personal information under the following legal bases:

Consent

We may process your information when you have given us permission to use your personal information for a specific purpose. You may withdraw your consent at any time.

Legitimate Interests

We may process your information when it is reasonably necessary to achieve our legitimate business interests, provided those interests do not override your rights and freedoms.

Examples include:

  • Sending information about special offers and promotions.
  • Improving and optimizing our Services.
  • Supporting marketing and advertising activities.
  • Detecting and preventing fraud.
  • Understanding how customers use our Services to improve user experience.

Legal Obligations

We may process your information where required to comply with applicable laws, regulatory requirements, court orders, legal proceedings, or to establish, exercise, or defend our legal rights.

Vital Interests

We may process your information when necessary to protect your vital interests or those of another person, such as in situations involving potential threats to health or safety.


If You Are Located in Canada

We may process your information with your express or implied consent, depending on the circumstances and applicable Canadian privacy laws.

You may withdraw your consent at any time, subject to legal or contractual restrictions.

In certain circumstances, Canadian law permits us to process personal information without obtaining consent.

Examples include:

  • When collection is clearly in an individual's best interest and consent cannot be obtained in time.
  • For investigations and fraud detection or prevention.
  • To facilitate certain business transactions where permitted by law.
  • For insurance claims involving witness statements.
  • To identify injured, ill, or deceased individuals and notify next of kin.
  • When there are reasonable grounds to suspect financial abuse.
  • When obtaining consent would compromise an investigation.
  • To comply with subpoenas, warrants, court orders, or other legal requirements.
  • When information was produced during employment, business, or professional activities and its use is consistent with its original purpose.
  • For journalistic, artistic, or literary purposes.
  • When the information is publicly available as permitted by applicable regulations.

4. When and With Whom Do We Share Your Personal Information?

In Short: We may share your personal information only in specific situations described below and with trusted third parties when necessary to operate our business, provide our Services, or comply with legal obligations.

Business Transfers

We may share or transfer your personal information in connection with, or during negotiations of, a merger, acquisition, sale of company assets, financing, or the transfer of all or part of our business to another organization.

If such a transaction occurs, your personal information may be transferred as part of the business assets, subject to applicable privacy laws.


Google Maps Platform APIs

Some features of our Services may use Google Maps Platform APIs, including but not limited to:

  • Google Maps API
  • Google Places API

When these services are used, we may share certain information with Google to provide location-based functionality. We may also obtain and temporarily store ("cache") your location information on your device to improve your experience.

You may withdraw your consent for location sharing at any time by contacting us using the contact information provided at the end of this Privacy Policy.

5. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect, store, and analyze information about how you use our Services.

We use cookies and similar technologies, such as web beacons, tracking pixels, and other online tools, to improve your browsing experience and enhance the functionality of our Services.

These technologies help us:

  • Maintain the security of our Services and your account.
  • Prevent system errors and crashes.
  • Diagnose and fix technical issues.
  • Remember your preferences and settings.
  • Support essential website functionality.

Advertising & Analytics

We may also allow trusted third-party service providers to use cookies and similar tracking technologies on our Services for analytics and advertising purposes.

These technologies may be used to:

  • Measure website traffic and visitor behavior.
  • Display advertisements that are relevant to your interests.
  • Manage advertising campaigns across websites.
  • Send abandoned shopping cart reminders (based on your communication preferences).

Depending on applicable U.S. state privacy laws, some of these activities may be considered a "sale" or "sharing" of personal information (including targeted advertising). Where required by law, you may opt out as described in the section "Do United States Residents Have Specific Privacy Rights?"


Cookie Choices

More detailed information about the cookies and tracking technologies we use, along with instructions for managing or disabling certain cookies, is provided in our Cookie Notice.


Google Analytics

We may use Google Analytics to help us understand how visitors interact with our Services and to improve website performance.

Google Analytics features we may use include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics & Interests Reporting

You can opt out of Google Analytics tracking by visiting:

6. How Long Do We Keep Your Information?

In Short: We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We will keep your personal information only for the time needed to provide our Services, comply with legal obligations, resolve disputes, enforce our agreements, and fulfill the purposes outlined in this Privacy Policy.

In some cases, applicable laws may require us to retain certain information for a longer period, including for tax, accounting, auditing, or other legal and regulatory requirements.

Unless a longer retention period is required by law, we will not retain your personal information for longer than the period during which you maintain an account with us.


What Happens When Your Information Is No Longer Needed?

When we no longer have a legitimate business need to process your personal information, we will take appropriate steps to:

  • Securely delete your personal information, or
  • Anonymize your information so it can no longer be associated with you.

In situations where immediate deletion is not possible (for example, because your information is stored in secure backup archives), we will securely retain the information and isolate it from any further processing until deletion becomes possible.

7. How Do We Keep Your Information Safe?

In Short: We are committed to protecting your personal information through appropriate organizational and technical security measures.

We have implemented reasonable administrative, technical, and organizational safeguards designed to help protect the personal information we collect and process from unauthorized access, disclosure, alteration, misuse, or destruction.

While we continually work to maintain the security of our systems, no method of electronic transmission over the Internet or electronic storage can be guaranteed to be completely secure.

As a result, although we take commercially reasonable steps to protect your personal information, we cannot guarantee that hackers, cybercriminals, or other unauthorized third parties will never be able to bypass our security measures or improperly access, collect, modify, or disclose your information.


Your Responsibility

Any transmission of personal information to or from our Services is at your own risk. We recommend accessing our website and Services only through secure and trusted networks and taking appropriate precautions to protect your own devices and account credentials.

8. Do We Collect Information from Minors?

In Short: We do not knowingly collect personal information from, or market to, children under the age of 18.

Our Services are intended for individuals who are at least 18 years of age. We do not knowingly collect, solicit, or process personal information from children under 18, nor do we knowingly sell their personal information.

By using our Services, you represent and warrant that you are at least 18 years old or that you are the parent or legal guardian of a minor who is using the Services with your consent.


If We Learn We Have Collected Information from a Minor

If we become aware that we have collected personal information from an individual under the age of 18, we will take prompt action to:

  • Deactivate the associated account (if applicable).
  • Remove the personal information from our active records.
  • Take reasonable steps to permanently delete the information as required by applicable law.

If you believe that we may have collected personal information from a child under the age of 18, please contact us immediately at info@agrariahome.com.

9. What Are Your Privacy Rights?

In Short: Depending on where you live, including certain U.S. states, the European Economic Area (EEA), the United Kingdom (UK), Switzerland, and Canada, you may have legal rights that give you greater access to and control over your personal information.

Subject to applicable privacy laws, you may have the right to:

  • Access and obtain a copy of your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Restrict or object to the processing of your personal information.
  • Request data portability, where applicable.
  • Not be subject to decisions based solely on automated processing, where applicable.

To exercise any of these rights, please contact us using the information provided in the "How Can You Contact Us About This Notice?" section below. We will review and respond to your request in accordance with applicable data protection laws.


Residents of the EEA, UK & Switzerland

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland and believe that we are processing your personal information unlawfully, you have the right to lodge a complaint with your local data protection authority.


Withdrawing Your Consent

If we rely on your consent to process your personal information, you may withdraw that consent at any time by contacting us or updating your account preferences where available.

Please note that withdrawing your consent will not affect the lawfulness of any processing carried out before your withdrawal, nor will it affect any processing that is permitted under another lawful basis.


Marketing Communications

You may opt out of receiving marketing emails or SMS messages from us at any time by:

  • Clicking the Unsubscribe link in our emails.
  • Replying "STOP" or "UNSUBSCRIBE" to our SMS messages.
  • Contacting us using the details provided below.

Even if you opt out of marketing communications, we may still send you important non-marketing messages relating to your account, purchases, customer support requests, or legal obligations.


Managing Your Account

You may review, update, or delete your account information at any time by:

  • Logging into your account settings.
  • Contacting us and requesting that your account be terminated.

Upon receiving your request, we will deactivate or delete your account and remove your personal information from our active databases where appropriate. However, we may retain certain information when necessary to:

  • Prevent fraud.
  • Resolve disputes or troubleshoot problems.
  • Assist with investigations.
  • Enforce our legal agreements.
  • Comply with applicable legal or regulatory obligations.

Cookies & Similar Technologies

Most web browsers accept cookies by default. You can usually modify your browser settings to remove or reject cookies if you prefer.

Please note that disabling cookies may affect certain features and functionality of our Services.


Questions About Your Privacy Rights?

If you have any questions, requests, or comments regarding your privacy rights, please contact us at info@agrariahome.com.

10. Controls for Do-Not-Track Features

In Short: At this time, we do not respond to Do-Not-Track (DNT) browser signals because there is no universally accepted standard for recognizing or implementing them.

Many web browsers, mobile operating systems, and mobile applications offer a Do-Not-Track (DNT) feature that allows you to indicate your preference not to have your online browsing activity monitored or collected.

However, because there is currently no consistent industry or legal standard for recognizing and responding to DNT signals, our Services do not respond to these signals or any similar automated mechanism that communicates your preference not to be tracked online.

If a universally accepted standard for online tracking is established in the future and we are required to comply with it, we will update this Privacy Policy accordingly and describe our practices in a revised version of this notice.


California Residents

California law requires us to disclose how we respond to Do-Not-Track browser signals. Because there is currently no industry or legal standard for recognizing or honoring DNT requests, we do not respond to them at this time.

11. Do United States Residents Have Specific Privacy Rights?

In Short: If you are a resident of California or certain other U.S. states, you may have specific rights regarding your personal information, including the right to access, correct, delete, or obtain a copy of your personal data, subject to applicable law.


Categories of Personal Information We Collect

During the past twelve (12) months, we have collected the following categories of personal information:

Category Examples Collected
A. Identifiers Name, address, phone number, email, IP address, account information. ✔ Yes
B. California Customer Records Contact details, education, employment, financial information. ✔ Yes
C. Protected Characteristics Age, gender, ethnicity, marital status, etc. ✖ No
D. Commercial Information Purchase history, transaction details, payment information. ✔ Yes
E. Biometric Information Fingerprints, voiceprints. ✖ No
F. Internet Activity Browsing history, searches, online behavior. ✖ No
G. Geolocation Data Device location. ✔ Yes
H. Audio / Visual Information Images, audio, video recordings. ✖ No
I. Employment Information Business contact details, work history. ✖ No
J. Education Information Student records. ✖ No
K. Inferences Preferences and profile information. ✖ No
L. Sensitive Personal Information Sensitive personal data. ✖ No

Additional Information We May Collect

We may also collect personal information when you:

  • Contact our customer support team.
  • Participate in surveys, promotions, or contests.
  • Interact with us in person, online, by phone, or by mail.
  • Request services or submit inquiries.

How Long We Retain Information

We generally retain personal information for as long as your account remains active.

  • Category A – As long as your account is active.
  • Category B – As long as your account is active.
  • Category D – As long as your account is active.
  • Category G – As long as your account is active.

Sources of Personal Information

Information about the sources from which we collect personal information can be found in "What Information Do We Collect?"

How We Use Your Information

Details about how we use your information are described in "How Do We Process Your Information?"

Will Your Information Be Shared?

We may disclose personal information to trusted service providers under written agreements that require them to protect your information.

We may also use personal information internally for research, product development, and business operations. This is not considered a sale of your personal information.

We have not sold, shared, or disclosed personal information for commercial purposes during the previous twelve (12) months and do not intend to do so in the future.


Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Know whether we process your personal information.
  • Access your personal information.
  • Correct inaccurate personal information.
  • Request deletion of your personal information.
  • Receive a copy of your personal information.
  • Exercise your rights without discrimination.
  • Opt out of targeted advertising, data sharing, data sales, or profiling where permitted by law.

Some states may also provide additional rights, including requesting information about third parties with whom personal information has been shared and limiting the use of sensitive personal information.


How to Exercise Your Rights

You may exercise your rights by visiting our Contact Us page or by contacting us using the details provided at the end of this Privacy Policy.

Authorized agents may submit requests on your behalf where permitted by applicable law, provided sufficient proof of authorization is supplied.

Request Verification

To protect your privacy, we may need to verify your identity before processing your request. Additional information may be requested where necessary.


California "Shine The Light" Law

California Civil Code Section 1798.83 allows California residents to request information, once per year and free of charge, regarding categories of personal information disclosed to third parties for direct marketing purposes, if applicable.

To submit a request, please contact us using the information provided in "How Can You Contact Us About This Notice?"

12. Do We Make Updates to This Notice?

In Short: Yes. We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or applicable regulations.

We reserve the right to revise this Privacy Policy whenever necessary. When changes are made, the updated version will be identified by a revised "Last Updated" date at the top of this page.

If we make material changes to this Privacy Policy, we may notify you by:

  • Posting a prominent notice on our website.
  • Sending you a direct notification where required or appropriate.

We encourage you to review this Privacy Policy periodically so you remain informed about how we collect, use, and protect your personal information.

13. How Can You Contact Us About This Notice?

If you have any questions, concerns, or comments regarding this Privacy Policy or how we process your personal information, please contact our Data Protection Officer (DPO) using any of the methods below.


Contact Information

Agraria San Francisco, Inc.
Data Protection Officer

Email: info@agrariahome.com

Phone: (800) 824-3632

Mailing Address:
Agraria San Francisco, Inc.
Data Protection Officer
3744 Fruitland Ave.
Maywood, CA 90270
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Depending on the applicable laws of your country or state of residence in the United States, you may have the right to request access to the personal information we collect about you, receive details about how we process your information, request corrections to inaccurate information, or request deletion of your personal information.

You may also have the right to withdraw your consent to the processing of your personal information where applicable. Please note that these rights may be limited in certain circumstances as permitted by applicable laws.

To submit a request to review, update, or delete your personal information, please contact us through our Contact Us page: https://agrariahome.com/pages/contact-us

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